In June 2020, Rayyan and Sahil wanted to do something to help small
businesses. They ended up with an idea to help local small businesses go online. They had two main
services: social media marketing and website development. Over time, Rayyan and Sahil realized that the
amount of small businesses that needed help was steadily declined as more and more businesses got
accustomed to being online.
At that point, Rayyan and Sahil began
to search for new things to do. One of their mentors suggested the Gen Z marketing field as it was still
relatively new and had a lot of room to grow. They mostly put the idea to the side until they say a new
marketing campaign by a large company that had engaged terribly with Gen Z. They set off to do research
and since September 2020 they’ve been helping brands connect with Gen Z.
